Privacy Policy


Haptivate understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, https://www.haptivate.co.uk (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

1. Definitions and Interpretation 

In this Policy the following terms shall have the following meanings:  

“Account”

means an account required to access and/or use certain areas and features of Our Site;

“Cookie”

means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 14, below; and

“Cookie Law”

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

2. Information About Us

Our Site is owned and operated by Haptivate, a limited company registered in England under company number 11357069.

Registered address: Kemp House, 160 City Road, London, United Kingdom, EC1V 2NX

Email address: hello@haptivate.co.uk

Telephone number: 020 8064 0440

Postal Address: Haptivate, Arlington House, 220 Arlington Road, London, United Kingdom, NW1 7HE

We are regulated by the Information Commissioner’s Office.

We are a member of the Information Commissioner’s Office.

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

4.What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. What Are My Rights?

Under the GDPR, you have the following rights, which we will always work to uphold:

a) The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.

b) The right to access the personal data we hold about you. Part 13 will tell you how to do this.

c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.

d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 15 to find out more.

e) The right to restrict (i.e. prevent) the processing of your personal data.

f) The right to object to us using your personal data for a particular purpose or purposes.

g) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

h) Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

6. What Data Do We Collect?

Depending upon your use of Our Site, we may collect some or all of the following personal and non-personal data (please also see Part 14 on our use of Cookies and similar technologies and our Cookie Policy):

  • Name;
  • Date of birth;
  • Gender;
  • Address;
  • Email address;
  • Telephone number;
  • Business name;
  • Job title;
  • Profession;
  • Payment information; 
  • Information about your preferences and interests;
  • IP address;
  • Web browser type and version;
  • Operating system;
  • A list of URLs starting with a referring site, your activity on Our Site, and the site you exit to
7. How Do You Use My Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for one of the following purposes:

  • Providing and managing your Account;
  • Providing and managing your access to Our Site;
  • Personalising and tailoring your experience on Our Site;
  • Supplying our products and services to you. Your personal details are required in order for us to enter into a contract with you.
  • Personalising and tailoring our products and services for you.
  • Communicating with you. This may include responding to emails or calls from you.
  • Supplying you with information by email that you have opted-in to (you may unsubscribe or opt-out at any time by clicking the unsubscribe link in the emails we send to you.
  • Analysing your use of Our Site and gathering feedback to enable us to continually improve Our Site and your user experience.

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone, text message or post with information, news, and offers on our products and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

Third Parties (including Google, Facebook, Convertplus, Typeform, Eventbrite and Olark) whose content appears on Our Site may use third-party Cookies, as detailed below in Part 14. Please refer to Part 14 for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.

8. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than: 

  • is necessary for the purposes set out in this document. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):
  • the law requires us to
9. How and Where Do You Store or Transfer My Personal Data?

We may store or transfer some or all of your personal data in countries that are not part of the European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein). These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that we will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR as follows.

We use specific contracts with external third parties that are approved by the European Commission for the transfer of personal data to third countries. These contracts ensure the same levels of personal data protection that would apply under the GDPR. More information is available from the European Commission.

Where we transfer your data to a third party based in the US, this may be protected if they are part of the EU-US Privacy Shield. This requires that third party to provide data protection to standards similar to those in Europe. More information is available from the European Commission.

Please contact us using the details below in Part 15 for further information about the particular data protection mechanism used by us when transferring your personal data to a third country.

10. Do You Share My Personal Data?

We may sometimes contract with the following third parties to supply certain services. These may include payment processing, delivery, and marketing. In some cases, those third parties may require access to some or all of your personal data that we hold.

  • Xero - invoicing provider located in New Zealand
  • Stripe - payment processor located in United States
  • Mailerlite - e-mail marketing provider located in Lithuania
  • Typeform - web form provider located in Spain

If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 9.

If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR, as explained above in Part 9.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

Some of our webpages use social plug-ins from other organisations (such as the “Facebook Recommend” function, Twitter’s retweet function, Google+ function). These other organisations may receive and use personal data about your visit to Our Site.

11. How Can I Control My Personal Data?

a) In addition to your rights under the GDPR, set out in Part 5, when you submit personal data via Our Site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails or at the point of providing your details.

b) You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

12. Can I Withhold Information?

You may access certain areas of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see Part 14 and our Cookie Policy.

13. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15. To make this as easy as possible for you, a Subject Access Request Form is available for you to use. You do not have to use this form, but it is the easiest way to tell us everything we need to know to respond to your request as quickly as possible.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within 14 days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

14. How Do You Use Cookies?

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us . We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. Third-party Cookies are used on Our Site for website visitation and tracking purposes. For more details, please refer to the table below. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.

All Cookies used by and on Our Site are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. 

Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

The following necessary Cookies may be placed on your computer or device. Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies:

Name of Cookie

Purpose & Type

Provider

Expiration Time

gdpr

Tracks visitor cookie consent

Haptivate

1 year

CookieConsent

Tracks visitor cookie consent

Haptivate

1 year

cp-impression-added

Triggering callback request form

Haptivate

1 minute

__cfduid

identifies trusted web traffic

Mailerlite

1 year

device_view

Used to determine which type of device the visitor is using, so the website can be properly formatted.

Typeform

30 days


The following functionality Cookies may be placed on your computer or device. Functionality cookies enable us to provide additional features and functionality on our website:

Name of Cookie

Purpose & Type

Provider

Expiration Time

comment_author_

Commenting on blog posts without re-entering information each time

Haptivate

1 year

comment_author_email

Commenting on blog posts without re-entering information each time

Haptivate

1 year

comment_author_url

Commenting on blog posts without re-entering information each time

Haptivate

1 year

mailerlite:webform:shown:

Tracks when our newsletter sign-up form is shown

Mailerlite

Persistent

amplitude_id

Used to distinguish visitors.

Olark

10 years

mdn_anonymous_id

Used to track device and session ID

Olark

10 years

hblid

Remembers visitor between visits

Olark

2 years

wcsid

Keeps track of live chat sessions

Olark

Persistent

olfsk

Maintains live chat session across pages

Olark

2 years

_okbk

Tracks chat state information

Olark

Persistent

_ok

Protects security of live chats

Olark

Persistent

_oklv

Improves caching of live chats

Olark

Persistent

_okla

Helps caching

Olark

Persistent

_okac

Helps caching

Olark

Persistent

_okck

Checks if visitor’s browser allows cookies to be stored

Olark

Persistent

_okdetect

Identifies visitor preferences and chat session

Olark

Persistent

jslog/log.png

Logs chat conversations for future reference

Olark

Session

has_olark

Live chat functionality

Olark

1 minute


The following statistics Cookies may be placed on your computer or device. Statistics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously:

Name of Cookie

Purpose & Type

Provider

Expiration Time

collect

Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.

Google

Session

_ga

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

Google

2 years

_gat

Used by Google Analytics to throttle request rate

Google

Session

_gid

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

Google

Session

ajs_anonymous_id

This cookie is used to identify a specific visitor - this information is used to identify the number of specific visitors on a website.

Typeform

1 year


The following marketing Cookies may be placed on your computer or device. Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers:

Name of Cookie

Purpose & Type

Provider

Expiration Time

NID

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

Google

6 months

ajs_group_id

This cookie is used to assign specific visitors into segments, this segmentation is based on visitor behavior on the website - the segmentation can be used to target larger groups.

Typeform

1 year

ajs_user_id

This cookie is used to collect data on the visitor's behavior on the website - this information can be used to assign the visitor to a visitor segment, based on common preferences.

Typeform

1 year


The following unclassified Cookies may be placed on your computer or device. Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies:

Name of Cookie

Purpose & Type

Provider

Expiration Time

zero_interaction

Pending

Typeform

10 years

attribution_user_id

Pending

Typeform

1 year

amplitude_id#

Pending

Typeform

10 years

amplitude_idundefinedtypeform.com

Pending

Typeform

Session

amplitude_testtypeform.com

Pending

Typeform

Session

__tld__

Pending

Typeform

Session

ajs_user_traits

Pending

Typeform

Persistent

ajs%3Acookies

Pending

Typeform

1 year

ajs%3Atest

Pending

Typeform

1 year

amplitude_cookie_test

Pending

Typeform

Session

amplitude_unsent_5c62c1c25b9e0178aec337afbd6e86e5

Pending

Typeform

Persistent

amplitude_unsent_identify_5c62c1c25b9e0178aec337afbd6e86e5

Pending

Typeform

Persistent

PHPSESSID

Pending

Typeform

6 days

visited-toWpRt

Pending

Typeform

 


Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

The analytics service(s) used by Our Site use(s) the following analytics Cookies:

Name of Cookie

Purpose & Type

Provider

Expiration Time

_ga

Used to distinguish visitors.

Google Analytics

2 years

_gid

Used to distinguish visitors.

Google Analytics

24 hours

_gat

Used to throttle request rate.

Google Analytics

1 minute

AMP_TOKEN

Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.

Google Analytics

30 seconds to 1 year

_gac_<UA-121187516-1>

Contains campaign related information for the visitor.

Google Analytics

90 days

__utmx

Used to determine a visitor’s inclusion in a content optimisation experiment.

Google Optimize

18 months

__utmxx

Used to determine the expiry of content optimisation experiments a visitor has been included in.

Google Optimize

18 months

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

15. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following e-mail address:

privacy@haptivate.co.uk

16. Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.